The recent DDoS attack that took part of the Internet down isn’t the first cyberattack to hit big business and sadly, it won’t be the last.

Recent years are littered with headline-grabbing hacks. HSBC customers couldn’t get their money out on pay day earlier this year and TalkTalk was issued with a record fine (£400,000) by the Information Commissioner’s Office after its investigation judged ‘security failings’ had allowed hackers to steal the personal data of 156,959 customers.   

In the attack on Internet performance management company Dyn last week, webcams with security vulnerabilities were used to create a botnet that flooded their DNS, taking down high profile websites such as Twitter and Spotify in the process. Dyn said the attackers used tens of millions of malware-infected devices.

Cyberattacks can have dramatic impact – on your business, your customers and more widely to your reputation as a business that can be trusted with people’s money and data.

It’s estimated that a DDoS attack can cost up to £32,000 an hour – but the damage goes deeper.

  • Lost revenue
  • Reputational damage
  • Internal morale
  • Loss of customer trust

As more businesses look to the Internet of Things to allow them to better connect with their customers, the connected devices they create will only provide more opportunities for cyber criminals to mount new attacks. Gartner predicts there will be 25 billion connected intelligent devices by 2020.  That’s two trillion dollars of global economic benefit and two trillion dollars’ worth of criminal opportunity. 

Cyber attackers are aggressive and sophisticated in the techniques they use, so it’s important to have a plan in place which has real actions, is regularly tested and has engagement from senior management right down through your organisation.

DDoS is the way in and is often a veil for something else – when malware is installed to steal data or extort money. It opens the door.

As the statement made by Dyn acknowleged, everyone working in the cloud industry works hard to prevent these attacks. While none of us can keep the door completely shut, we can make it very difficult to break down.

Read our free ebook:  DDoS Attacks Deconstructed – A Business Guide to Threat Prevention